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Agri’s got Talent is a social upliftment project

giving talented farm, pack house and cellar workers in the fruit and wine industries the opportunity to develop their singing talent.

Voice & stage


Life skills

The winner, announced during a gala evening, receives a cash prize and the opportunity to perform at agricultural events.


Unathi Mantshongo,
Vinpro Foundation

“Through Agri’s got Talent, the organisations involved recognise that the individuals working on South African wine and fruit farms, cellars and packhouses have other valuable talents that they can use to effect change in their communities. The competition’s skills programme focuses on self-esteem and self-confidence, leaving the entrants with a sense of achievement. HORTGRO and the VinPro Foundation seek to build an industry on the capabilities of its people and this project supports us in doing that. We are proud to be associated with this project and wish all the finalists luck in their upcoming training and performances.”

Anton Rabe,

“The Agri’s got Talent project gives fruit and wine industry workers a platform to showcase their musical gifts, while developing skills with which they can make a difference in their communities. The competition is an example of the multi-dimentional nature of agriculture and rural communities as a whole and the contribution that this sector can make to unlock the potential of this country.”

Frieda van der Heever, 
Onafhanklike sangafrigter

“Ek was uit die staanspoor ongelooflik opgewonde oor hierdie projek. Nie net dat ek kan deel wees daarvan nie, maar dat dit wel bestaan en gebeur! En nie sommerso showtjie is wat aanmekaar gesit word sodat iemand kon sê, ‘Ek het my deel gedoen vir die landbou en sy mense’ nie, maar ‘n properse gala aand waarop al die deelnemers en organiseerders kan trots wees. Voorwaar ‘n hoogtepunt op my jaarkalender!”

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