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Join us in celebrating the vibrant spirit of agriculture with Agri’s Got Talent!

This competition isn’t just about showcasing the talent of our agricultural workers—it’s about recognizing their immense contributions to our sector and our nation. Over the past decade, Agri’s Got Talent has shattered stereotypes, revealing the boundless creativity and skill within the farming community. We know that our agricultural workers are more than just their day-to-day tasks; they are incredibly talented individuals with passions and abilities waiting to be unleashed.

AGT is your chance to shine! Open to all South African farm workers in the deciduous fruit, citrus, and wine industries, this competition offers an unparalleled opportunity for personal and professional growth. The top 10 finalists will embark on a transformative journey during a week of intensive training in the picturesque Western Cape. Not only will they receive expert voice and social media coaching, but they’ll also undergo glamorous makeovers and indulge in self-care packages. However, the real magic lies in the self-development workshops led by accredited social workers. These sessions are designed to boost confidence, enhance self-worth, and equip participants with essential soft skills such as conflict resolution, time management, and financial literacy—tools that will serve them well in any future endeavor.

Picture yourself on stage, captivating a live audience and impressing a panel of esteemed judges. The grand finale promises an electrifying atmosphere as the Top Ten finalists showcase their talents in two unforgettable performances. This gala event isn’t just about crowning a winner—it’s about celebrating the incredible journey of each participant and the collective spirit of our farming community.

Past AGT galas have brought together entire farming communities, fostering a sense of unity and pride as colleagues cheer on their peers. Now, it’s your turn to take center stage and showcase your talent to the world. We can’t wait to witness the magic you’ll bring to AGT 2024.

Submit your entry now and let your talent shine!

How to enter:

  1. Record a video clip or voice note of no longer than 3 minutes.
  2. Add the following details to the text: Name, surname, ID Number, Own contact number, Name of farm, packhouse or cellar you work for, Position of work, How long you have been working there, Name of nearest town.
  3. Send your entry via WhatsApp to 082 372 1557

Entries close 31 July 2024

The top 10 contestants will participate in a week-long skills development workshop in the Western Cape from 7 – 11 October 2024. They will showcase their talents on stage, with the winner being selected by a panel of judges. The announcement of the winner will follow immediately after the final performances.


  • Should be an agricultural worker in the fruit and/or wine industry working on a farm, pack house or in a cellar for a total of three months or longer in the past 12 months.
  • You may only enter if you are an agricultural worker in one of the following industries: apple, pear, plum, peach, nectarine, apricot, cherry, citrus, dried fruit (within the deciduous fruit industry, excluding raisins), wine and table grapes.
  • Entrants must be 18 years or older, and finished with school.
  • May enter in any South African indigenous language.
  • May only enter as a singer – no groups.
  • Previous Top 10 finalists may not enter again.


  • The entrants will be judged by a panel selected by the sponsors. The judges score counts 60% towards the total scores. Each contestant receives a continues point (counts 30% towards total score) by the vocal and self-development coaches. A crowd favourite vote is run on Facebook and received via Whatapp/SMS. The crowd favourite vote counts 10% towards the total score. A number can only vote for one contestant and only one vote per number is counted. All scores are audited by an impartial person who is not on the organising commitee. The decision of the judges is final and no correspondence will be entered into.
  • The judges reserve the right to withhold the award depending on the merit of the entries.
  • Only entries related to agricultural workers in the fruit and wine agricultural sectors (farms, pack houses or cellars) will be accepted.
  • If chosen as a finalist you will be asked to provide proof of employment.
  • Please make sure that you submit all the details requested with your entry.
  • By entering this competition entrants accept the rules and thereby indemnify the sponsors against any liability in the case of injury or death, or any other cause whatsoever arising from the competition.
  • This competition is for amateur musicians only.
  • No learners allowed.
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